Welcome to the Suzuhiro Suzunari Market. Only steps from the Hakone Tozan Kazamatsuri train station, you can discover, experience, and enjoy over 200 local products and goods from the area. Enjoy the food or find the perfect gift, the Suzunari market has a wonderful collection of goods to explore.

・Suzuhiro Kamaboko Selection
・Local Seafood / Vegetables
・Tasting space with our brewed craft beer on tap
・Enjoy Seasonal Fruits and Desserts
・Discover and Find special gifts

Suzuhiro Kamaboko Selections

You can enjoy Suzuhiro`s large selection of Kamaboko. Kamaboko is a traditional Japanese seafood. Explore the tastes and crafts of the Odawara and Hakone area at the Suzunari Market.You can find your favorite Kamaboko by tasting the free samples or at our Kamaboko bar`s tasting experience. In addition to Kamaboko, we have famous Odawra Himono (dried fish), marinated seafood, pickled plums and vegetables, and other tastes of Hakone and Odawara.


Kamaboko Bar

Enjoy and experience the tastes and flavors of Kamaboko. Sit at our bar and enjoy a guided introduction to this local speciality. Pair your food with local sake, beer, or green tea.

suzuhiro products

Local Specialties

The largest selection of Suzuhiro Kamaboko, including Kamaboko handmade by craftspeople, grilled scallion Kamaboko, fried shiso herb Kamaboko, shrimp seafood sausage and many other seasonal items.

asakusa beer

Fresh Kamaboko and Beer

At the Suzuten stand in Suzunari Market, you can enjoy freshly fried Kamaboko. We wrap seasonal vegetables with all natural seafood surumi and fry them. For the best experience, we recommend our Hakone beer brewed next to our shop using Hakone Mountains spring water.

Traditional Japanese Sweets

For hundreds of years, travelers to Hakone have stopped in Odawara and relaxed with green tea and Japanese sweets. We continue this culture of hospitality by offering all-natural sweet and local green tea.



Ohagi is a traditional sweet made from soft mochi rice. The ohagi is often coated in anko, sweet red bean paste, or kinako, ground sweet soybean powder. There are other seasonal selections to enjoy.


Ukyo Sweets

These sweets are produced by the Michelin stared Kaiseki restaurant in Odawara. These are wonderful Japanese sweets that reflect the craftsmanship, care, and skill needed to create wonderful wagashi.

fruit dessert

Souvenir Sweets

There are a number products that are made to be taken home as souvenirs. There are boxed gifts of sweets made locally offered at the Suzunari Market.

Shiokaze Cafe

Enjoy and experience the tastes and flavors of Kamaboko. This cafe is the product of Suzuhiro`s commitment to sustainability and local consumption. Our fruit comes from local orchards where we use all-natural fertilizer made from the bones of the fish used in the Kamaboko making process. Enjoy the sweet tastes of the season with local green tea, coffee, or tea.

odawara fruit jams

Local Fruit Jams

The Odawara area has many seasonal fruits that we use to create our local jam brand. Enjoy kiwi, strawberry, mikan fruit and more during the year.

odawara gelato

Seasonal Gelato

We create gelato and desserts that reflect the seasonality of the fruit and products. Visit us to learn and taste the flavors of the season.


Chiffon Cake

The most popular way to enjoy seasonal fruit is together with our soft and sweet Chiffon Cakes. Enjoy your choice of cake with coffee or green tea.

Local Crafts

The Odawara and Hakone area are the home to some world famous crafts. The area has a long and rich history of artisans and craftsmen whose crafts have continued for centuries.


Hakone Yosegi Zaiku

Yosegi Zaiku is a woodcraft centered in the mountains of Hakone that has been recognized as one of the traditional crafts of Japan. The amazing woodwork and craftsmanship need to be seen to be appreciated.

odawara furin

Odawara Windchimes

Odawara is a castle town and many industries and crafts centered on the needs of the castle. There were many foundries and blacksmiths in the area, but they now use their skills to create famous wind chimes.


Traditional Goods

Japan is a country that prides itself on making things and puts a high value on the ability of a craftsman. There are a number of wonderful items from around Japan in the Suzunari market to enjoy and discover.

Suzunari Market is located between Odawara and Hakone. The market is one of many experiences available at the Suzuhiro Kamaboko Village. Kamaboko is a famous local speciality to the Odawara area and we are happy to welcome you to enjoy and discover more of Japan.